ZOOM ON FASTTRACK METHODS

PRELIMINARY STUDY

• Understanding the positioning and the needs
• Analysis of the segmentation and targeting strategy
• Target proportioning

SALES PROPOSAL

KICK-OFF MEETING

• Adjustment of the research perimeter and the lexical field
• Validation of the targeting criteria
• Presentation of the future campaign action plan (action plan and detailed schedule, definition of the KPIs)

DATA COLLECTION

DATA PROCESSING

• Data Mining
• Machine Learning
• Natural Language Processing

B2B DATA PROVISION

STRATEGIC AND/OR OPERATIONAL GUIDANCE FOR LEAD GENERATION

• LinkedIn Prospecting and Networking
• Email/ SMS
• Webinars
• Google Adwords/Display, LinkedIn Ads, Facebook Ads
• Telemarketing
• Lead Generation Training