Looking to expand your B2B business globally?
Discover our multichannel prospecting offer.
A tailored solution to help you achieve your marketing and sales goals.
Our turnkey business development offer will allow you to:
– Present your product / service offer
– Communicate on a product launch
– Inform of your presence at a professional event
– Detect interest of your prospects
– Make phone and / or physical appointments
Unmatched lead times, unbeatable execution times.
Fasttrack commits itself to study any new project and to transmit, when feasibility of the project is confirmed, a mission letter within 10 working days.
The mission duration depends mainly on the complexity of the research.
Main factors of complexity are; the type of company, the sector of activity and the geographical area to be prospected. 30 to 60 working days are required to conduct an effective prospecting campaign.
A proven and reliable method for your business development.
Signature of the engagement letter, and kick-off meeting
Upon receipt of the ratified engagement letter, a Fasttrack project manager will contact your representative to schedule a phone kick-off meeting. All the parameters of the marketing and commercial campaigns and all the criteria that will be used to build the prospecting file will be defined during this meeting.
This preparatory phase allows us to:
– analyse your customer file
– understand your segmentation strategy
– define your priority markets and your targeting criteria
– integrate our B2B traffic identification system on your website
– match your LinkedIn profiles with your business targets
– refer you to a specialized consultant when your development project is not mature / structured enough (link to eXPorting)
Constitution of the target companies’ file
Once the specifications have been determined, our team creates a file of companies meeting your specific targeting criteria. The list thus constituted can contain from 30 to 200 target accounts according to the chosen markets. Our team then works on your employees’ LinkedIn account to identify key people within these companies and invite them to be part of your first level of relationships.
Validation of accounts to prospect
We will expect you to select the 20 accounts that you believe are the most relevant and promising for your development project. The choice of companies with high potential is a crucial step in the campaign. In fact, it is often impossible for us to effectively prospect all target companies; and identifying key people within these organizations remains a particularly time-consuming task that we save for the “best candidates”. At this stage of the mission, you will also be able to send us a list of contacts to be excluded from the prospecting file (customers and / or current partners for example). Only the accounts validated by your company will be approached during the commercial prospection phase.
Preparation of content for initial contact
After selecting the accounts, your commercial and technical documentation will be reviewed by our team. Some content changes may be suggested to improve the matching process between your communication media and your business targets.
LinkedIn, email and phone are the 3 channels used consecutively to effectively market your target accounts and maximize the number of qualified leads generated during the campaign.
LINKEDIN ACCOUNT MANAGEMENT
As a first step, a personalized message is sent to the new 1st level relationships on the LinkedIn platform.
E MAILING CAMPAIGN
The second step is a personalized email sent to all contacts who have accepted to receive your communications.
Finally, a telemarketing operation is conducted to lively exchange with the leaders and functional decision-makers of the selected companies.
We send you a weekly campaign report to keep you informed, and a global campaign report at the end of the mission.
Competitive prices for efficient prospection in France and internationally